Like any presentation, presenting to your board of directors can be difficult. You need to communicate clearly and send the right message. Here are some tips to ensure your message lands and you accomplish what you set out to achieve.
1. Know your audience
Presentations are never “one-size-fits-all,” and this is especially true of board presentations. By being aware of your board members’ diverse backgrounds, you will be able to adapt your communication approach to meet their unique needs.
Here are some things you can consider:
- What level of technical knowledge do they have?
For board members with somewhat limited technical knowledge, provide analogies and metaphors and avoid tech talk and acronyms.
- Are they detail-oriented, or do they prefer the big picture? Generally, it is better to start big picture and be prepared to provide details if requested.
- Have they just joined the board or been on it for some time? If they are new, consider providing additional background and context.
2. Start with an executive summary.
By concisely highlighting the key points of your message, executive summaries can stand alone for quick reference.
3. Prioritize clarity and conciseness
It is easy to overwhelm your board with too many details. Instead, focus on key points.
Remember, your job is to digest all the data to provide a clear message while keeping within the time allotted for your presentation.
4.Use storytelling structure
A well-structured story keeps your presentation clear, relevant, and engaging. There are several structures you can use. You might consider starting with the end (Executive summary) and then the beginning and middle. Or the CAR method, Challenge-Action-Resolution structure. Use the structure that best suits your story.
5. Use PowerPoint wisely
Using clear graphs, charts and infographics can make complex data more digestible. Use the Assertion/Evidence method to make your slides easier to understand. The process is to present a clear headline (the Assertion), with the body of the slide supporting the assertion (the Evidence).
Don’t overwhelm a slide with too many graphs or charts. One idea per slide is ideal.
6. Anticipate questions
In advance of your presentation, think of twenty questions your board may have and concise answers for each. This has two benefits: it helps you be more prepared and reduces nervousness.
You can prepare an appendix with additional details for those who want to dive deeper.
7.Address potential concerns
Come armed with solutions or mitigation strategies. This shows that you are prepared and can foster productive discussions.
8. Encourage dialogue and questions.
This will demonstrate transparency and openness, help you gather valuable insight, and clarify to confirm their understanding.
If you want to improve your presentation skills contact us about coaching or training.
